Food (C)rave: Beaujolais Nouveau

11:03:00 PM Jessica Chia 0 Comments

Last week, I explained a little about Beaujolais Nouveau on Twitter.


For those who still have no idea, I hope this post
could fill you in on what Beaujolais Nouveau is. 

Made from Gamay grapes, Beaujolais Nouveau is one
of many red wine kinds produced in France.
Majorly produced in Beaujolais; part of Burgundy,
hence the name for the nouveau.
Nouveau itself is a type of wine that according to
regulation from Appellation d'Origine Contrôlée
(French certification for certain wine, cheese,
butter, and some other agricultural products,
based on their geographical origin),
must be sold in the same year in which it was harvested.
That's why on the third Thursday of November
you can always expect fresh bottles of
Beaujolais Nouveau to be on sale across the globe.
Unlike any other wine, Beaujolais Nouveau
is intended for immediate drinking and
it's best served chilled.



The heavily marketed wine is famous for the phrase:
Beaujolais Nouveau became a hit since 1970s,
where people would race to bring a bottle of it to Paris.
Georges Dubeouf was among the first
to spot the profit potential from Beaujolais Nouveau.
He's the founder of Les Vins Georges Duboeuf,
which is known especially for popularization
and production of Beaujolais Nouveau.
In States, Beaujolais Nouveau is associated with
Thanksgiving drink, which falls a week after the
release of the wine (which makes it Nov 22 this year).

Purple in color with some lavender hues,
Beaujolais Nouveau is very light in body.
The wine also has great fruit & acid balance,
making it an ideal wine for holiday feasts.

Beaujolais Nouveau is exported to over 150 countries
each year, with Japan, Germany, and United States
make up for 70% of the export market.
I don't think the fanfare of Beaujolais Nouveau
is going to reach Indonesia, so I was
quite surprised when I found out
an event to celebrate this Beaujolais Day,
managed by Summarecon Group.

Won't be going since I'm not interested in the event,
but I'd like to have one bottle of this wine,
all for myself someday. ;)

P. S. Images are taken via Google.

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